Bitter Scent: The Case of L’Oreal, Nazis, and the Arab Boycott by Michael Bar-Zohar, PhD.
MY RATING: 5/5 Stars
FTC NOTICE: Library Book
REVIEW: Michael Bar-Zohar’s “Bitter Scent: The Case of L’Oreal, Nazis, and the Arab Boycott” garnered an easy five-star rating from me. This book had it all: history, smut, politics, international intrigue, foreign policy, terrorism, psychological warfare, a touch of romance and so much more–all interwoven expertly–something difficult to accomplish given the amount and range of content covered by the author. The story began as a biography of Jean Frydman, a French immigrant from Poland who became a leader of the Nazi Resistance in WWII’s, Holocaust-driven Vichy France. He eventually worked his way up into the position of a vested partner for L’Oreal…only to be covertly fired by historical Nazis with the goal of illegally complying with the Arab boycott.
Dr. Bar-Zohar explained that the Arab boycott was designed to destroy Israel via the prevention of commerce with any organization(s) that had ties to it. This effected L’Oreal when it purchased another company that had previously built one factory in Israel as well as another entity that had a subsidiary or secondary brand’s facility there, too; and, L’Oreal partner Jean Frydman maintained a dual citizenship status in France and Israel.
When the Arab League “demanded a list of all affiliates” (pg. 8), the reader began to learn about how the League’s political system interfaced with L’Oreal. This boycott had the potential to financially damage additional corporations outside of the beauty industry and those which a person would not have typically associated with L’Oreal at the time: Nestle, Baxter International, Panavision and others. A progressive reveal of the vastness and unexpected international business holdings of L’Oreal took place while the author provided a simultaneous education pertaining to L’Oreal’s Nazi era history of three politically and financially powerful people, how they worked to hide anti-Semitic and collaborationist activities and pasts while they gained power, and (ultimately) how they were linked to Jean Frydman’s removal and attempted divestiture.
“Bitter Scent: The Case of L’Oreal, Nazis, and the Arab Boycott” impressed me with how well Michael Bar-Zohar conducted his investigative research and taught the reader about a set of parallel histories and how they intersected. It taught the reader that anti-Semitism never ended and that, surprisingly, it existed even within the Jewish community. This story made me want to read books about Vichy France as well as more texts about the Helena Rubinstein empire. The author’s writing style made me wish I could read the book at a much faster pace. It was so well written! My desire to read more pieces by this author led me to add a few more of his books to my reading list; in doing so, I learned that Michael Bar-Zohar also authored books under the pseudonym “Michael Barak.” I highly recommend this book and suggest that readers consider his other investigative pieces.